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Simple, yet sophisticated, the Rubik’s Cube® is a refreshingly real brain-teaser. If you see it, you want to touch it, turn it, and twist it. This puzzle is so compelling we can’t help but want to solve it. 

Augmented reality technology can now be incorporated into selected products in our iconic Rubik’s range bringing this classic toy into the modern age and lets you explore your product in a whole new dimension by creating an interactive 3D experience.